The gaming industry is big business in the U.S., contributing an estimated US$240 billion to the economy each year, while generating $38 billion in tax revenues and supporting 17 million jobs.

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What people may not realize is that slot machines, video poker machines and other electronic gaming devices make up the bulk of all that economic activity. At casinos in Iowa and South Dakota, for example, such devices have contributed up to 89 percent of annual gaming revenue.

Spinning-reel slots in particular are profit juggernauts for most casinos, outperforming table games like blackjack, video poker machines and other forms of gambling.

What about slot machines makes them such reliable money makers? In part, it has something to do with casinos’ ability to hide their true price from even the savviest of gamblers.

The price of a slot

An important economic theory holds that when the price of something goes up, demand for it tends to fall.

But that depends on price transparency, which exists for most of the day-to-day purchases we make. That is, other than visits to the doctor’s office and possibly the auto mechanic, we know the price of most products and services before we decide to pay for them.

Slots may be even worse than the doctor’s office, in that most of us will never know the true price of our wagers. Which means the law of supply and demand breaks down.

Casino operators usually think of price in terms of what is known as the average or expected house advantage on each bet placed by players. Basically, it’s the long-term edge that is built into the game. For an individual player, his or her limited interaction with the game will result in a “price” that looks a lot different.

For example, consider a game with a 10 percent house advantage – which is fairly typical. This means that over the long run, the game will return 10 percent of all wagers it accepts to the casino that owns it. So if it accepts $1 million in wagers over 2 million spins, it would be expected to pay out $900,000, resulting in a casino gain of $100,000. Thus from the management’s perspective, the “price” it charges is the 10 percent it expects to collect from gamblers over time.

Individual players, however, will likely define price as the cost of the spin. For example, if a player bets $1, spins the reels and receives no payout, that’ll be the price – not 10 cents.

So who is correct? Both, in a way. While the game has certainly collected $1 from the player, management knows that eventually 90 cents of that will be dispensed to other players.

A player could never know this, however, given he will only be playing for an hour or two, during which he may hope a large payout will make up for his many losses and then some. And at this rate of play it could take years of playing a single slot machine for the casino’s long-term advantage to become evident.

Short-term vs. long-term

This difference in price perspective is rooted in the gap between the short-term view of the players and the long-term view of management. This is one of the lessons I’ve learned in my more than three decades in the gambling industry analyzing the performance of casino games and as a researcher studying them.

Let’s consider George, who just got his paycheck and heads to the casino with $80 to spend over an hour on a Tuesday night. There are basically three outcomes: He loses everything, hits a considerable jackpot and wins big, or makes or loses a little but manages to walk away before the odds turn decidedly against him.

Of course, the first outcome is far more common than the other two – it has to be for the casino to maintain its house advantage. The funds to pay big jackpots come from frequent losers (who get wiped out). Without all these losers, there can be no big winners – which is why so many people play in the first place.

Specifically, the sum of all the individual losses is used to fund the big jackpots. Therefore, to provide enticing jackpots, many players must lose all of their Tuesday night bankroll.

What is less obvious to many is that the long-term experience rarely occurs at the player level. That is, players rarely lose their $80 in a uniform manner (that is, a rate of 10 percent per spin). If this were the typical slot experience, it would be predictably disappointing. But it would make it very easy for a player to identify the price he’s paying.

Raising the price

Ultimately, the casino is selling excitement, which is comprised of hope and variance. Even though a slot may have a modest house advantage from management’s perspective, such as 4 percent, it can and often does win all of George’s Tuesday night bankroll in short order.

This is primarily due to the variance in the slot machine’s pay table – which lists all the winning symbol combinations and the number of credits awarded for each one. While the pay table is visible to the player, the probability of producing each winning symbol combination remains hidden. Of course, these probabilities are a critical determinant of the house advantage – that is, the long-term price of the wager.

This rare ability to hide the price of a good or service offers an opportunity for casino management to raise the price without notifying the players – if they can get away with it.

Casino managers are under tremendous pressure to maximize their all-important slot revenue, but they do not want to kill the golden goose by raising the “price” too much. If players are able to detect these concealed price increases simply by playing the games, then they may choose to play at another casino.

This terrifies casino operators, as it is difficult and expensive to recover from perceptions of a high-priced slot product.

Getting away with it

Consequently, many operators resist increasing the house advantages of their slot machines, believing that players can detect these price shocks.

Our new research, however, has found that increases in the casino advantage have produced significant gains in revenue with no signs of detection even by savvy players. In multiple comparisons of two otherwise identical reel games, the high-priced games produced significantly greater revenue for the casino. These findings were confirmed in a second study.

Further analysis revealed no evidence of play migration from the high-priced games, despite the fact their low-priced counterparts were located a mere 3 feet away.

Importantly, these results occurred in spite of the egregious economic disincentive to play the high-priced games. That is, the visible pay tables were identical on both the high- and low-priced games, within each of the two-game pairings. The only difference was the concealed probabilities of each payout.

Armed with this knowledge, management may be more willing to increase prices. And for price-sensitive gamblers, reel slot machines may become something to avoid.

Whilst many people decide which slot to play based on the theme, special features or promotional offers, the savvy gamblers steer towards slots with the highest RTP. The house edge of online slot machines can vary widely, and it stands to reason that the lower the house edge, the better your chances of winning.

Of course, you should keep in mind that only the best slot sites to win offer high payout games from which you can take advantage. The return to player percentage of a game is measured over thousands of game rounds, and it stands to reason that the higher the RTP, the better the deal for the player. With this in mind, I have decided to create a list of the 10 online slots with the highest RTP.

#10 Jack Hammer 2 (NetEnt) – 97.1% RTP

Jack Hammer 2 is the first of many NetEnt slots to make this top 10 list. This entertaining slot has a crime and adventure theme, captured in a comic book style. There are an impressive 99 bet lines in this game, providing plenty of opportunities to win. It also boasts a variety of interesting features that make the game exciting to play, whilst creating chances to win. The Sticky Win feature sees any winning symbol combinations held in place for a free re-spin, and they continue until no new wins are created. There is also a free spin feature, where you get up to 20 free plays, where all wins are doubled and extra wilds randomly land on the reels. Jack Hammer 2 has a player-friendly RTP of 97.1%

#9 Simsalabim (NetEnt) – 97.5% RTP

This magical themed slot recreates all the excitement of a magic show. The stage is set, with symbols such as a magician’s wand and top hat, a caged dove and a Houdini-style chained chest. The hypnotist is wild, helping to complete winning symbol combinations. When you play Simsalabim, keep your eyes peeled for 3 bunny rabbit symbols on the first 3 reels. These trigger the bonus game, where you pull rabbits from the hats to reveal cash prizes of up to 50500 coins. The slot also features a free spins round, which provides the potential for big wins thanks to the triple payouts. All these features combine to provide a great RTP of 97.5%.

#8 Retro Reels Extreme Heat (Microgaming) – 97.5% RTP

The RTP of 97.5% is one of the highest you will find in the Microgaming slots selection.Retro Reels Extreme Heat has an old-school feel, with symbols you’d expect to see on a classic fruit machine, including cherries, lemons, bells, bars and 7’s. At the same time as providing a retro feel, it includes many features which you’d expect from a modern video slot. There is a free spin bonus, where you can get up to 20 free plays with all wins doubled. There are also wild substitutions and scatter pays. A highlight is the innovative re-spin feature. After any spin, you can choose to spin just one reel, which allows increased chances of winning.

#7 Devil’s Delight (NetEnt) – 97.6% RTP

Unleash your inner devil in this NetEnt video slot. Set against a fiery backdrop and tombstones, the 5 reels are filled with symbols from the underworld.Devil’s Delight is packed full of exciting features that provide plenty of chances to stack up the wins. The devil wild expands to cover entire reels. Whilst the free spins bonus features win multipliers of up to x5. Yet the real highlight of the game is the unique Soul Reaper bonus game. Match the correct sin to each character their soul will be added to the Soul-O-Meter whilst you reap a coin prize. When the Soul-O-Meter is filled with 15 souls, the Sin Spins feature is activated. Here, you get 10 Sin Spins where you can pocket some juicy rewards. With so many cool features and a high RTP of 97.6%, this is one hell of a slot!

#6 Kings of Chicago (NetEnt) – 97.8% RTP

Kings of Chicago mixes the best elements of a video slot with classic poker. The game is played with a deck of cards, which is shuffled before each round. Unlike normal slot machines, where payouts are made for matching symbols across paylines, in this slot, you win if you have a poker hand on one of the five paylines. The game includes a joker, which substitutes for all cards. Plus, the scatter label can randomly appear on any card. Get 3 or more and free deals, the equivalent of free spins are triggered. You can bag up to 30 free deals in the special feature and all wins are doubled. This innovative slot machine provides a unique twist on what you expect from a video slot, and boasts an impressive RTP of 97.8%.

#5 Starmania (NextGen) – 97.87% RTP

With colourful star symbols set against a pretty outer space background and a spacey, ethereal soundtrack, this NextGen slot is a real treat for the senses. Wilds are stacked onto the reels boosting your shot at winning combinations. There is also a free games feature, where extra stacked wilds can help create some big wins. The game features 10 paylines and wins are paid in both directions. With every line win, you also have the option to gamble your prize, for a chance to double or even quadruple your win multiple times. The great graphics, exciting features and favourable RTP of 97.87% make Starmania a real hit with players.

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#4 Blood Suckers (NetEnt) – 98% RTP

The vampire genre has never been more popular, and it is the inspiration for this spooky NetEnt slot. You’ll see various Blood Suckers adorning the reels, along with the weapons to fight them off. It is not merely the impressive 98% RTP that draws players to this slot, but also the rich selection of special features. There are wild substitutions, scatter pays, free spins with triple payouts and a vampire slaying bonus game. Trigger the bonus and you will find yourself in an ancient burial chamber, filled with coffins. Open the coffins to slay vampires, earning coin wins with each creature you defeat.

#3 1429 Uncharted Seas (Thunderkick) – 98.6% RTP

This video slot from Thunderkick is visually stunning. The reels are replaced with a medieval style hand-drawn map and the symbols include a variety of sea creatures and beasts as well as sun, moon and star symbols. The slot includes a wild symbol which expands to cover entire reels, helping to create bigger wins. There is also a free spins bonus where you can earn up to 50 free goes. 1429 Unchartered Seas has a rewarding RTP of 98.6%, one of the highest you will find in a video slot, making it a popular choice with players.

#2 Jackpot 6000 (NetEnt) – Up to 98.8% RTP

Jackpot 6000 is a thrilling classic slot machine from NetEnt with a real old-school vibe. You can play with up to 5 paylines active, betting between 1 and 10 coins per spin. It is highly recommended to play with the maximum bet of 10 coins however, as this creates the possibility of triggering Supermeter mode. In this game mode, you can win a mystery prize of between 10 – 6000 coins when just 2 joker symbols land anywhere on the reels. Also, getting 3 jokers on a payline in Supermeter mode guarantees a jackpot payout of 6000 coins. When you play Jackpot 6000 with 1 – 8 coins, the RTP is a paltry 74.9% – 79.2%. Yet with 10 coins in play, the RTP ranges from 95.1% – 98.8%. The variance is because Supermeter mode is skill based, so you can directly impact the outcome.

#1 Mega Joker (NetEnt) – Up to 99% RTP

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Whilst Jackpot 6000 boasts an extremely high RTP, it is just beaten to the top spot by another NetEnt classic slot; Mega Joker. Bet with just 1 coin and the RTP is an underwhelming 76.9%. Yet on the other hand, a max bet of 10 coins elevates the RTP to between 89.1% – 99%. Furthermore, it provides bigger payouts and the Supermeter mode. In Supermeter mode, you need to choose the bet level and the optimum level at which to collect your winnings. It is this element of skill which can increase the RTP. The skill component, retro style and engaging gameplay make Mega Joker a firm favourite with players.

Frequently Asked Questions

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Because our goal is to keep you well informed we have put together a list of the most frequently asked questions and our team of experts has provided the answers below.

🏆 What are the best paying slots?

The best paying slots are the ones that feature a high RTP because that translates to a small house edge such as NetEnt’s Jack Hammer 2 slot or Simsalabim, with a return to player percentage of over 97%.

✍ How do I choose a good slot machine?

In choosing a good slot machine a player should look for high payouts, volatility and the features of the game itself. For example, you are bound to have a higher return on your investment while playing a slot with free spins and multipliers.

💱 What is the average payout on slot machines?

The average payout on slot machine varies among slots but you are going to find a higher return-to-player percentage in the recommended online casinos as compared to the traditional slot machines. Blood Suckers slot and 1429 Uncharted Seas slot have a very high RTP of over 98%.

🎰 What is a high variance slot machine?

High variance slots are destined for gamblers who are willing to play for huge wins.Kings of Chicago is a great example in that direction because it features not only a high RTP but also a high variance, which makes it ideal for our example. Flexible betting limits, free spins and a unique twist on slots as we know them are just a few perks of enjoying this title.

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